In the beginning, young Deni was very curious about his ancestors' tradition of making silver jewelry and the ongoing craft of silversmithing in Bali. Bali has long been known as an island rich in culture and arts, including wood carving, painting, fabric making, and silversmithing. Many Balinese people are highly skilled silversmiths, and their silver jewelry is recognized for its unique appearance, particularly due to the technique of antiquing, which creates patterned tarnish. Antiquing the base of the jewelry helps to make the motifs stand out.

Deni first learned to design silver jewelry while working for various manufacturers in Bali. After a few years, in 2007, he decided to start his own branded line, Deni Jewelry. With this venture, he hoped to encourage more local people to join the industry. At that time, the number of Balinese silversmiths was decreasing each year, which concerned him greatly. He believed that this rare skill should be passed down from generation to generation to preserve the art of craftmanship.

Deni gathered and trained a group of local people, primarily young men, to learn the ancient skill of making silver jewelry from scratch. Since then, he and his small but dedicated team have worked sustainably to revive the glory of traditional Balinese silver craftsmanship while meeting the demands of jewelry lovers worldwide.

With its unique characteristics deeply rooted in Balinese culture and philosophy, Deni Jewelry offers not only beautiful artworks but also the inspiring stories behind each precious piece.